How Hiring an SEO Freelancer Is Better Than Spending Thousands Of Dollars Over Digital Marketing Agencies?

Impressed with the SEO formula to have the desired Google location, but wondering what to choose between SEO Freelancer and digital marketing agencies? Don’t worry; this blog has covered all too-much-to-tackle things about Search Engine Optimization. So, keep reading to make the most out of your money.

The hard to ignore SEO stats have revealed the power of an SEO Expert; seeing that the close rate of SEO leads has already touched the mark of 15%.

According to the virtue and expertise of the English business magnate, Richard Branson, everything can be outsourced in a business, and many entities, big and small, idealizing this great investor and philanthropist and are instrumental in utilizing the services of external SEO Expert. But, the question is whose magic wand will be your springboard to success, an SEO Freelancer or a digital marketing agency?

SEO Freelancer Vs Digital Marketing Agencies

Freelancers are backed by a certain set of skills that can come in handy for any business, whereas the popularity of digital marketing agencies is powered by a handful of dedicated executives. Both the entities have sound knowledge of the SEO tips and tricks, but choosing either one of them depends on many facts. Here is our take on the topic:

The Budget

SEO is a thoughtful practice employed by trained professionals that help you boost your ranking on search engines, which in fact, is a marketing technique to get more profit. In simpler words, the higher the ranking, the more the profit. Hence people with specialized skills offer assistance to get the most out of the online marketing techniques. But, the only constraint to their efforts is money, and businesses with restricted budget limits should not consider hiring an agency. Reason is simple-
Freelance SEO is done by a single person, whereas the agencies hire full-time employees for the task, which implicitly means that you are paying for their salaries, infrastructure, and ironically, even their overhead expenses and health insurance.

Pros and Cons

Apart from the budgetary limitations, the other facets to help you with your hiring decisions are listed below.

Skills:

The success of a Freelance SEO expert entirely depends on his competency as his endeavors and proficiency are the pillars of his repute in the competitive world.
Whereas, chances are high that digital marketing agencies are fighting with the recession and trying to recruit interns or amateurs to build a team which lacks in professional and personal skills.
Dedication: Again, the point goes in the bag of SEO Expert who is working on a freelancing basis and tries to work with utmost sincerity and devotion to add feathers to his cap.
On the other hand, digital marketing agencies firmly believe in the moneymaking game and have their fingers in too many pies. These agencies tend to work on too many projects at the same time, which sometimes results in inadequate performance.

Flexibility:

Needless to say, every business is like a roller coaster ride, and Freelance SEO is the best thing to choose when you are managing with the ups and downs of your business.
You can easily lessen the workload when you are going through a low phase, while the twists and turns in the business may cost you a fortune when you have a tie-up or signed an agreement with pricey digital marketing agencies.

Availability: The internet is everywhere; hence with the help of various job boards you can easily find an expert SEO Freelancer who is eligible, and just right to meet the growing demands of your business.
On the other hand, finding a digital marketing agency that is familiar with your prospect and matches with your needs is not as simple as it sounds because these agencies function on the beliefs of generalization and over simplifying the marketing strategies for each client.

Who does it better- Final Verdict

The best things in life are free; but for success, you have to pay a little for an SEO expert who knows the art of getting higher rankings on search engines. But why spend more on the big fish in the market when SEO freelancer can hit the right note with pure commitment and cost effectiveness. So, be wise and think twice when you get your SEO done from external entities.